Brooklinen at WeWork | Member Stories | WeWork

– We started the business working out of our apartment. When we moved into our WeWork office, I think the business actually really started to accelerate its growth. – It’s like hitting next level in the game. We wanted luxury bedding that didn’t cost a fortune. We stayed at a hotel that had incredible sheets and then they were $800 when we went to get them in the store. We thought, we can’t believe that you can’t buy your bedding direct-to-consumer, and that was why we founded Brooklinen. – We had moved into the building when we were only two people.

WeWork has really helped us to grow as the team has grown. With the speed at which the company moving, seeing six months in advance can be a challenge. Having a really flexible solution such as WeWork, allows us to be really agile. – I did at first think it was only a cool working space, but then we saw they have small offices, medium and large. Knowing we could have the flexibility to grow was monumental for us. – We expanded to 32 people as of last week. – If we were expanding an office that we owned there would be a lot of logistical hurtles we would have to overcome. WeWork really takes care of all of that for us. – In sometimes less than a week really. – What I love about our space is that its our own office, there are different nooks and crannies to work in.

We have tons of natural light. – Flexible space is really great for us because we’re not locked into anything, and we can keep it very cost effective. – We can put that money towards giving customers what they really want. – By taking the office logistics out of the equation, it allows us to really laser focus on our business, and we can be very very agile. – When we think about growth, we really just think about growing the business within WeWork.

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How to Make a Bed Military Style

How to make a bed military-style making your bed is easy avoiding the urge to climb on in is the tough part follow these steps for a snug and secure night’s sleep you will need a fitted sheet a top sheet and a pillow optional a long-handled wooden spoon step 1 place the fitted sheet on the bed by securing the corner elastic under the corners of the mattress tuck all of the edges of the sheet tightly around and under the mattress step 2 lay the top sheet over the fitted sheet with the sheets top edge even with the top of the mattress be sure that the sides of the sheet hang evenly over each side of the mattress place the edge of the sheet with the longer hem about two inches wide at the head of the bed step 3 lift the bottom of the mattress with one hand and tuck the bottom of the sheet between the boxspring and a mattress with your other hand be sure that the edges of the sheet lay flat under the mattress use a long-handled wooden spoon too tightly tuck the sheet if you have trouble lifting the mattress step 4 lift the top sheet about a foot away from the foot of the bed on the bed side pull straight up to form a diagonal fold and lay the fold flat on the top of the bed step 5 tuck the piece that is hanging from the corner under the mattress smooth the diagonal fold down over the side of the bed and tightly tuck it under the mattress step 6 tuck the side of the top sheets securely under the edge of the bed don’t tuck the last foot of the sheet near the head of the bed fold the top side of the sheet down to form a nice crisp edge step 7 do the same on the other side of the mattress keeping the sheet pulled tight Center your pillow at the head of the bed and look forward to a good night’s sleep did you know in 2009 a hotel chain sponsored the world’s biggest bed jump thousands of people in four different cities jumped on giant fifty by 33 foot beds over 16 hours

Style & Sheets – A Man’s Guide To Bed Linen – How To Buy The Right Bedding – Vero Linens

Style & Sheets – A Man’s Guide To Bed Linen – How To Buy The Right Bedding – Vero Linens Hi! I’m Antonio Centeno, the founder of Real Men Real Style. Today, I’m coming to you from my bedroom, yes. If my wife found out about this, she’d be very upset. I don’t think she’d ever thought I would film a video from here, but this is important because today, we’re going to be talking about linens. Yes, bed linens, and I know this is something that, well, guys don’t sit around the campfire talking about, but it’s something I think is important in a man’s life because we spend one-third of our lives asleep.

Now, think about that. We spend a lot of time, especially on this channel, talking about the clothing we wear for 16 hours, 12 hours a day, but what about that other eight hours? Technically you’re wearing sheets and fabrics close to your body and you’re sleeping, and this is a time when we’re recovering. My friend, Ryan Masters over at the Workout Corner, he talks about actually when a man’s getting in shape, an often neglected part of getting in shape is your recovery, your rest period. And if you’re not getting good rest, it’s going to affect everything else in your life. So today, we’re going to be talking about both the style and the functional aspect of sheets, and why a man should pay attention to this and why perhaps you should look to pay a little bit more. I’m going to be highlighting the company called Vero Linens and they came on my radar.

The owner, Steve, reached out to me. We started talking. I really like him. He’s a small business owner just like myself here in the US and he saw a hole in the market. He’s like, “Why can’t I cut out the middleman and bring basically thousand-dollar sheets to the market at a much lower cost?” And many of you guys are instantly thinking, “A thousand dollars for a pair of sheets? I would never spend that kind of money.” Well, you may not, but your wife may or your girlfriend may because they oftentimes make the spending decisions in the home realistically and it’s something that I want you to understand perhaps why they’re going to spend that money and why, in many cases, it’s a great investment because again, guys, you’re spending one-third of your life here.

And if you go out and you buy cheap sheets and I’ve owned lots of cheap sheets, it really comes down to they fall apart very quickly. They’re never as comfortable. Well, let me go ahead and start this off with a story because I think it’s going to help explain how comfortable my bed is here and why I look forward actually to crawling into this bed every night, and it’s not just because I have a beautiful wife, no.

Okay, so as many of you guys know, I took a trip to Ukraine this summer. On the way back, it was a nightmare trip, 40 plus hours of travel, 17-hour layover in the airport. At first, I thought it was just a seven-hour layover, then I checked the tickets a couple of days before, 17 hours. Okay, I misread this. My wife is not happy. We’re just going to stay at — there’s like a Hilton or something right there at the airport. We come to find out my wife, she’s not going to be able to get into Poland without a Visa. I’m an American. My kids are Americans, but my wife is still Ukrainian. And so for her, we couldn’t get the visa in time, so we’re spending the night in the airport, 17 hours. I went and bought some inflatable mattresses, told my kids we were camping, tried to have fun with it, but it could’ve been worse. Let’s just say it was something that we arrived in Chicago and we were tired. We didn’t get a good night’s sleep and we wanted — we even thought about getting a hotel room or staying with friends right there in Chicago, but we didn’t because we both know that this is the most comfortable bed in the world to us.

You know that feeling you get when you go to a hotel, a really nice one, and you crawl into that bed and you’re like, “Wow! Why can’t I have this in my home?” Well, the thing is, guys, you can. You just simply have to pay attention to the details. I’m not really going to go talking about the bed because that is a large component as well. I’m instead today, of course, going to talk about the linens and the comforter and all this other stuff that goes with it.

That’s my story basically, a 40-hour trip was made worthwhile or at the end of it, I felt good at least because we took a shower and I crawled into my bed and it was awesome. I slept a solid eight to ten hours that night. Well, I did. My poor wife, we’ve got three kids and a baby, and let’s just say the baby, she likes to wake up multiple times, but I’m a pretty lucky guy. My wife handled most of that. The point is, guys, is I look forward to crawling into my bed every night and I want to give you the skill set, the tools so that when you’re looking at sheets or when someone in your household is looking to spend the money on sheets, you understand both the style and the functional aspect.

So let’s go ahead and start off why this is a good investment, why even care. I already talked about we spend one-third of our lives asleep, and I talked about how Ryan Masters and a number of others, anyone that talks about body and nutrition and well-being, how sleep is incredibly important. But another reason to spend good money on sheets is you oftentimes get what you pay for. What do I mean here? Well, higher quality sheets are going to be denser.

I can tell when I got these from Steve and I field-tested these for — well, over the summer, I had these on my bed and for the last three weeks, both my wife and I have been field-testing these sheets and I can tell you that they’re great. The first thing my wife said when she crawled in to bed after that trip is, “Wow! These are really nice sheets.” It kind of made me surprised because here we’re both exhausted and she’s talking about the sheets, how nice they are. They just feel better. It’s hard to explain, but it’s the difference between a high quality shirt and a low quality rough shirt.

And this is something that again, you want to get into this bed next to naked, if not naked. It’s the density of the weave. It’s also the length of the cotton fibers, which is really important and we’ll talk about this a little bit later, but all of that goes into play. And so, you’re sleeping better. Your sheets are going to last longer and they’re going to look better. So after a few washes, lower quality sheets oftentimes lose their color. In addition, they become rougher. You can see the spilling. You could look at whenever you dry sheets. Look in the dryer. If you start to notice, there’s a lot of material that you’re scooping out. That material doesn’t come from — it doesn’t just magically appear.

That is coming off of your sheets. And so, higher quality sheets, you’re often going to see almost nothing comes off of them. I’ve probably washed these already 10 to 20 times over the last four months. I’ll have to do the math on that, but basically once a week we at least wash our sheets, and I can tell you that they have stood up.

We’ve got hard water here. I use pretty harsh detergents. I’ve got kids. Let’s just say you get lots of stains on your sheet when you’ve got kids and it’s something that you need to be able to wash and expect that everything comes out. Let me go ahead and quickly talk about as a man, you’re going to be looking at, “Antonio, you’ve got me convinced. What needs to go on my bed?” Well, if you’ve got the mattress, we’re not really going to talk about that. You want to have both the sheets. You want to make sure they come with pillow cases, and then you want to be looking at a comforter. And to protect the comforter, you want to have a duvet cover. Let me talk about those three things. The sheets, I’ve already spent some time talking about it. You want to have high quality sheets, both a bed sheet that encompasses the bed. It has usually a little of elastic around it and it fits and holds the bed. One thing I like about Vero Linens is that they actually give you a pretty generous cut.

A lot of times, companies are going to try to save money and they’re going to actually give you a very tight — basically, it’s going to fit on your bed, but very, very tightly. Now, that looks good but over time, you’re going to lose some of the — basically, you’re going to have tension on this at all times and it’s going to start to give. I like it so it fits perfectly on them. Maybe it even has a little bit of excess material and that ensures that there’s not going to be as much tension unless you’re laying it and you’re a big guy, but basically, what you’re going to see is those sheets are going to last longer. Again, make sure the upper sheet has plenty of room. I’ve got a king size California King here and I can tell you that, again, when you go with a higher quality, they’re going to give you extra material. A lot of low quality manufacturers, they are going to skimp on that extra material because it just saves them money.

Let’s talk about the comforter. I’m not going to spend a whole lot of time here, but on the comforter, you want to make sure that you’ve got down, and down is different than the feathers. There are feathers and then there’s down, which are usually on either the younger animals or the younger birds or right below the actual feathers, and this is what does a great job of insulating. Many people think they are tiny feathers, but they’re not as hard, and down is usually also going to be more expensive. It needs to have special care. Let’s say you already have a down comforter and you’re wondering, “Hey, I haven’t washed this for a long time,” make sure to check out Vero Linens.

Steve’s got a great blog and he gives away tons of information on how to clean and how to wash your linens, how to wash your comforters. Okay, so moving from the comforters, let’s talk about the duvet cover, and this is where a lot of people — I know that especially in the United States, they don’t buy one of these, and that basically seals up your down comforter. And so, you can wash your duvet cover much more often than you wash your down comforter. I don’t really recommend washing your down comforter but perhaps maybe once or twice a year, and a way you get away with doing that is you never, in a sense, sleep with your skin against the down comforter. Instead, you’ve got the duvet cover. Again, this would be something made from a similar material as the sheets and it simply seals it up and it protects it from any type of stains. Obviously, we have little bits of oil and dirt on our body. Okay, so I’ve talked about what makes up quality.

There are some other things like afghans. I’ll talk about that actually in the article a bit, but finally, I’m going to go ahead and end this with how to buy quality sheets because you’re going to go out there and you’re going to try to make good purchasing decisions. I know the thing that most men don’t want to do, we don’t want to go out there and spend $500 or $400 on what we think are quality pair of sheets or set of sheets and all of a sudden, find out those linens are low quality because we basically just got ripped off. So first, let me say the whole idea with thread count is, in many ways, bunk.

Basically, it’s being abused in the industry. We see with wool thread counts like Super 180s, Super 220s, there are probably a lot of counterfeit fabrics out there. In addition, it’s kind of like megapixels, and we all see this in cameras. You go to Best Buy and you see this camera has 22 megapixel, this one has 14. Which one is better? Well, the 22. Well, not really because it also depends on the size of the sensor.

So think about that with sheets. Think about who’s manufacturing, what country it’s coming out of. Usually, Italy, Switzerland, Ireland, they have some of the best linens coming out. They’ve been making these for centuries and centuries. China is up and coming, but I stay away from China most of the time simply because they don’t have — and they’re working on this. I think in the next ten years, we may see a change, but there’s less quality control. Basically, you see a lot of, again, counterfeit fabrics, fabrics that are being marked as high quality, but they’re really low quality. In addition, almost all of the low quality is coming out of China simply because a lot of people, they don’t think about this. They just buy something based off of cost. I know I’ve done this in the past. So look at country of origin. Don’t fall into the trap of the high thread count. The last thing is pay attention to the quality of the cotton.

So anytime you see Egyptian, anytime you see Super Pima, in addition, whenever it’s coming out of places like, again, Italy or Ireland, this is a great combination because what we’re talking about here is the length of the thread of the cotton. Cotton, oftentimes the quality is judged by the length of the actual strand. Let’s go back to West Texas. Mostly in West Texas, we’re going to see just regular inch to an inch and a half length, but in the Super Pimas, in the Egyptian cottons, we’re going to start to see those an inch and three quarters up to two inches. And actually, some of the cotton can be down to three quarters of an inch in length. Now, why does this matter? Because when they spool up the threads, you’re able to get a stronger weave. Basically, you can get it tighter and stronger and it’s going to last longer and it’s going to feel more luxurious because you can get tighter and stronger weaves. Okay, so I hit on a lot of points here. I know there’s a lot more I could’ve covered. I cover it in the article quite a bit, but at the bottom of the article, I link you over to Vero Linens because Steve has a free e-book.

When you’ve made it this far, you probably care about what I’m talking about here, so go grab Steve’s free e-book. It’s like 14 pages and it gives you a lot more information there. In addition, his blog is an amazing resource. If you’re on my email list, I’ll even talk more about how Steve has some great offers. And yeah, if you’re on my email list, you’re going to be eligible for the giveaway.

Actually, Steve is going to handle most of this if you go download his e-book. I know he’s going to be giving away a set of sheets. I don’t know how often he’ll do this, but it is something that you kind of put your name in the hat. And in any case, if you’re in the market, be sure to check out Vero Linens. I’m very happy and my wife is very happy with the sheets. I’d have to say that I’m sleeping very well. Okay, guys, if you have any questions, I’d love to see them below in the comments. I will see you guys in the next video. Bye-bye. .